The problem statement
-Local organizations that rely on volunteers require more help from local citizens.

Target audience
-Those seeking a sense of fulfillment by donating their time to the community.
-Organizations looking to expand their volunteer base.
-Ages 16 and up

Target behavior
-We want users to come to our app/website when looking for volunteer opportunities

Core motivators
-Gamification: a points system based on hours volunteered to put towards discounts/etc.

Simplicity factors
-Setting up a personal account and establishing interests regarding volunteer work
-Establishing goals for volunteer work
-Ability to subscribe to favorite organizations

Behavior triggers
-Notifications of volunteer opportunities based on specified interests and previous volunteer work
-Reminders of upcoming events
-Updates on progress/points earned

Hypothesis: 
-If we provide citizens with easy access to local volunteer opportunities and incentives through gamification to earn points through volunteering, they will volunteer more frequently.
-If we provide organizations with the ability to promote volunteer positions, then they will receive greater help performing their work in the area.
-If citizens are aware of local volunteer opportunities, they will be more likely to offer their time.